We live in the grip of technology, where every person owns a smartphone! Hence, your website must be mobile-responsive. If your target audience visit your site and find it challenging to navigate through it, they could simply get frustrated, abandon your site and move on to the next one! This negative mobile user experience could affect your website’s search engine rankings.
Your potential customers should have your contact details if they want to reach you out for any type of service-related queries. You can put these details where they can find it easily. Generally, the contact informationis at the top of the homepage of your website.
The content you put on your site must be relevant and crisp. If your site is overloaded with too much information, it could be daunting to your customers! Try to strike a good balance of text and graphics!
After writing the content, proofread it once before uploading it on the website. Inaccurate information, grammatical errors or outdated products will turn off consumers. Even after making updates, you should periodically proofread each page.
Make sure that your content sparks a sense of curiosity in the customers.. You have some milliseconds for grabbing the attention of your target audience. Thus, you can create a first impression on them and compel them to take an action. This action could be anything such as signing up for the services you provide, emailing your company or chatting with the chatbot and asking doubts.
Try to limit the excess use of fonts, colours and GIFs. This could distract the users and take their focus away from the homepage. Make short paragraphs and points. Try keeping your main web page simple.